OptiU
PricingFAQ
BUILT FOR INDEPENDENT SELF-STORAGE OPERATORS

Public Storage changes prices daily. You change yours twice a year.

One upload. No IT project. Opti reads your facility-management data, your rent roll, your local competitor sheet, and your renewal policy — then publishes today's rent sheet, every move-out's optimal re-list price, and the existing-tenant rate-increase batch back into your management software.

See the Unit B-247 moment →
  • One Excel upload
  • No IT project
  • Built for 1–10 facilities
  • Cancel anytime, no contract
ONE DECISION MATTERS MOST

The rent. And you change it twice a year.

March 13 → April 29

THE UNIT THAT SAT EMPTY FOR 47 DAYS.

A 10×10 at your Plano facility, listed at $145 on March 13, sat empty 47 days, finally rented April 29 at $145 flat. Opti's parallel timeline: local comp moved up $12 over those 47 days; same-layout median time-to-rent at $145 was 11 days. Optimal play: $152 + first-month-free, effective March 20. Expected rent date: March 31. Captured revenue: ~$680 on one unit. Multiply across the 14 vacant units you have at any time.

$680 captured per vacant unit per cycle
Existing tenant, month 19

THE TENANT YOU WOULD HAVE LOST AT +$20.

Tenant in Unit C-118 at $130/month for 19 months. Market is $158. Most operators send a $20 increase letter and hold their breath. Opti's move-out probability model: at +$20, 18% leave; at +$12, 4% leave. After vacancy cost, +$12 yields more annual revenue than +$20. Opti recommends +$12. The tenant stays. You capture the lift.

+$144 annual lift per tenant retained vs lost

On a 600-unit facility, a $4 average lift per occupied unit is $2,400/month. Small per unit, huge per facility — impossible to do by gut.

THE FIX

One brain. Daily rent sheet, every facility.

You upload your numbers once. Opti watches your rent roll, your competitor strip, your DOM histories, and your renewal calendar around the clock. Every recommendation comes with the math and the dollar impact. Existing-tenant increase letters are always yours to send — Opti just gets the number right.

FIVE JOBS, EVERY DAY

Five jobs. Every day. Without you.

A daily rent sheet — by unit type, by facility.

47 unit-types, 18 to nudge, 6 to hold with promo. Action + reason on every line.

Tue May 14 Plano: 47 types · 23 hold · 18 nudge up · 6 hold-w/promo. Each line with the dollar math.

Move-out triage — every vacating unit re-priced.

Optimal walk-in rate based on local demand + 12-week DOM history.

Unit B-247 → $152 + first-month-free. Local comp +$12, median DOM 11 days at this price point.

Existing-tenant rate-increase batches.

Move-out probability per tenant. +$12 vs +$20 modeled before you mail.

34 tenants past renewal hold · +$12 modeled · 4% move-out probability vs 18% at +$20.

A competitor strip refreshed daily.

ExtraSpace cuts $8 — don't match (volume tradeoff bad), but pause the planned $4 increase for 2 weeks.

ExtraSpace I-35 cut 10×10 by $8 Tue. Don't match. Pause planned $4 nudge for 14 days.

Publishes back into SiteLink, storEDGE, Easy Storage, Storable.

The manager's workflow doesn't change.

Today's rent sheet pushed into SiteLink at 6:05 AM. Manager opens SiteLink, sees the new numbers.

How much RevPAU are you leaving on the table?

Public Storage and Extra Space change prices daily on every unit-type at every facility. See what Opti could put back in your pocket.

1 site
$87,000
$2,000
Revenue Opti recovers per month
RevPAU lift (3%)
$900
DOM compression (40% on vacated units)
$400
Existing-tenant disciplined increases
$700

Public Storage and Extra Space change prices daily on every unit-type at every facility. The starter price is what you'd pay to do the same thing yourself. Multi-facility pricing scales sub-linearly. Your numbers may differ.

LAUNCH PROMO — LIMITED

One price. Per facility. No surprises.

PILOT (first 3 months)
50% off
$200
per facility / month
(50% off — was $400)
  • Daily rent sheet, by unit type, by facility
  • Move-out triage with optimal re-list price
  • Existing-tenant increase batches (modeled, not sent)
  • Competitor strip refresh + daily
  • Publishes into SiteLink / storEDGE / Easy Storage / Storable
  • Month-to-month. Cancel anytime, no contract
After month 3: $400 per facility / month · multi-facility scales sub-linearly
No setup fees. No long-term contract.

A 600-unit facility typically recovers ~$5,200/month. The starter price covers itself in under three days.

HOW IT WORKS

Up and running this week. Not next quarter.

01

Upload your last 90 days.

Excel template, filled in once. Facility-management exports, rent roll, competitor sheet, renewal policy. No IT project — we open the file and read it.

02

Run Opti for this week.

One click. Opti reads everything and produces a plan in under five minutes per facility.

03

Recover margin this week.

Daily plan at 6 AM, pushed back into your management software. Rent sheet, move-out triage, increase batch, competitor strip. You approve, override, or ignore.

Built for owner-operators.

  • SOC 2 ready
  • Your data stays yours
  • Built by ops people, not consultants
  • Month-to-month, cancel anytime

Questions every owner asks

EVERY DAY UNIT B-247 SITS EMPTY

YOU LOSE $4.83. PER UNIT. PER DAY.

Across your vacant units, across the year, that's a five-figure number. Public Storage already does this. Or you can start your pilot today.